Growth-minded firms understand that there is more than one path to success. Watch our on-demand webinar today for valuable insights on how to drive more business for your firm. You’ll learn how to: 1. Increase your prospecting reach with organic marketing tactics 2. Grow your firm through mergers and acquisitions 3. Future-proof your firm by …

Thanks to rapidly advancing technology, financial advisors have access to more data than ever before. But trying to sift through that data and actually use it to enhance your business and client experience can be a challenge.  How can you be sure you’re measuring the right metrics, or interpreting the data correctly? How can you …

Stocks have continued to bounce back in 2023 after last year’s bear market, and with the debt ceiling fight in Congress now behind us, what could the rest of the year look like? Is the market still trending in the right direction? What moves should we expect from the Fed? Are fears of a recession …

Lead generation for financial advisors is a critical component of a successful growth strategy, but it requires a thoughtful approach if you want to avoid wasted effort and connect with qualified prospects. A good lead generation strategy will leverage digital advertising, event networking, connecting with centers of influence and other mediums, but how can you …

Carson Investment Research recently published our 8 Principles of Equities.  Now it’s time to dive a bit deeper into our 3rd Principle – Reward takes Risk.  At the surface, this seems obvious.  Stocks are volatile, and investors need to be compensated for that added risk compared to other asset classes.  We touched upon this with …

Advisors are turning to the Hybrid RIA business model more rapidly than any other in financial services. Why? You’re in search of freedom. But there’s a problem. In search of freedom, you’ve put on too many hats. You’ve run yourself ragged trying to build and manage your tech stack, act as a chief compliance officer, …

2023 has gotten off to a strong start for investors, with stocks bouncing back and inflation continuing to ease. But there have also been some bumpy periods that have rattled the markets, including the recent collapse of Silicon Valley Bank. With the first quarter behind us, what does the rest of 2023 have in store? …

 Financial advisors spend an average of 3% of their revenue on marketing. Yet 56% of advisors say they receive no clients from their marketing efforts, according to the latest Cerulli Report. It’s time we fixed that. There isn’t one financial advisor marketing solution that is going to work for everyone. Creating a marketing plan …

Creating a successful marketing plan for your firm requires a significant investment of both time and money. But if you’re making that big of an investment in your marketing, how can you be sure you’re getting a good return? Marketing analytics can be an effective way to measure the success of your campaigns, but the …

“It’s amazing how creative and strategic you can be when you don’t have to worry about a lot of the minutiae of running a practice.” While working as an advisor at a national broker-dealer, Neal McGrath, founder, Managing Partner and Senior Wealth Advisor at Aptus Wealth Planning, found that he couldn’t be nimble enough to …